BOHEMIAN//DIESEL

CULTURE COLLABORATION

My website offers the interests of a collaboration between the culture Bohemian and the retailer Diesel. With this pairing, I am going to brand them as one creating a vast range of digital outlooks promoting my production of work.

BOHEMIAN

The culture of free living, adventure and unity. One which doesn't follow the lines of what mainstream society holds and sees to except as normal or controlled. With this comes names like 'dreamers' or 'wanderers' not taken seriously by inner society, being cast as the 'outsiders'. A culture of beauty, acceptance and self-expression shows love and compassion.

DIESEL

The innovative, alternative retailer of fashion and lifestyle. Know for their iconic and main focus in denim, they stand to continue and deliver high quality products for their loyal and wide spread consumers. From a range of beautiful, empowering and movement changing campaigns, they have struck out and made their brand for what it is today.

COLLABORATION

The collaboration comes from both a political and social statement, which came from the inspiration of diesel's new campaign "MAKE LOVE NOT WALLS". The idea of the collaboration is to push on society, testing and expanding boundaries which have been put up against people's rights, lifestyles and beliefs. Bohemian and Diesel's like-minded values is what brings them together in times of justice, movement and vision.

For this collaboration I have designed and produced several different social media accounts underlining the work which I have done for the collaboration. I have linked the accounts to the website to check out and hope that you enjoy.

GETTING STARTED

THE ROOTS

FOR MY CULTURE COLLABORATION PROJECT I HAVE CHOSEN TO TAKE THE PROMOTIONAL PATH OF MY COURSE , CREATING A VARIETY OF DIGITAL OUTLOOKS. MY CHOSEN CULTURE IS BOHEMIAN IN COLLABORATION WITH THE RETAILER DIESEL...THIS DECISION CAME FROM MY RESEARCH INTO DIESELS NEW CAMPAIGN "MAKE LOVE NOT WALLS" WHICH STOOD OUT FOR ME AND WORKED WELL WITH THE VALUES AND BELIEFS OF THE CULTURE BOHEMIAN. FROM MY WEBSITE AND MY OTHER SOCIAL MEDIA AND PROMOTIONAL ACCOUNTS, I WILL DELIVER INSPIRATION, EXPERIMENTATION AND EVALUATION OF THE COLLABORATION.